Houdini

The progressive Swedish outdoor brand turns their products into a communications touchpoint to engage and inspire customers through use, reuse, resale and recycling, and lay the foundation for a circular lifecycle.

Goal

Circularity & Customer Engagement

Launch

2021

Category

Sportswear

Identifier

NFC

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Houdini Sportswear took a groundbreaking step towards complete product circularity by digitizing its iconic One Parka, and committing to digitizing all garments by 2023.

By simply touching their mobile phone to YKK’s NFC-enabled zipper pull, Houdini customers can instantly access a world of experiences, services, knowledge sharing and content.

“The relationship with Houdini doesn’t end when we sell the product – it continues through use, care, reuse and next life. Connected, our products become vehicles for these continuous conversations and our support. Connecting our products, we will be able to deliver a richer customer experience and foster long term relationships with products, community and the planet.”

 

—Jesper Danielsson, Head of Product, Houdini Sportswear

W's One Parka

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Houdini's iconic One Parka was the first product to be digitized with an NFC-enabled zipper pull, made possible by a partnership between YKK and EON.

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