Inside Mulberry and Courrèges’ Digital ID adoption
June 16th, 2022
EON Founder and CEO, Natasha Franck joined the panel discussion Traceability and Transparency for Systemic Change at the 2022 Global Fashion Summit in Copenhagen, alongside Thierry Andretta, CEO of Mulberry. The talk focused on how technologies like Digital ID can bring greater visibility to the product lifecycle and enable sustainable business model transformation.
Adrien Da Maia, CEO of Courrèges also talked about their implementation of Digital IDs powered by EON in a panel discussion on resale with Maximilian Bittner, CEO of Vestiaire Collective. De Maia believes Digital IDs on Courrèges products will support a more scalable resale strategy by making more data available to their partners. As one of Couréges resale partners, Bittner agreed.
“Instead of going to our app and filling in what material, color, size, model and sub-model the product is, in an ideal world you just scan it, it fills everything in and it’s uploaded.” – Maximilian Bittner, CEO, Vestiaire Collective